A Klaviyo segment is a group of subscribers in your email list who share similar characteristics or behaviors. Segments allow you to target specific groups of subscribers with dynamic campaigns and messaging. We call this 1:1 email marketing.

Klaviyo segments are created by defining a set of conditions based on subscriber data. Some of the data points that might be used are: subscriber behavior, location, purchase history, email engagement, and custom data fields – the possibilities are near elndless.

Klaviyo segments can be created through the visual builder in your Klaviyo account, or by writing custom code. There is no limit to the number of segments you can create in Klaviyo.

Klaviyo segments are updated in real-time, so you can be sure that your campaigns are always being sent to the most up-to-date and accurate group of subscribers. Even if the list changes between when you schedule your campaign and when it actually gets sent, the updated segment at time of send will sutomatically be used.

The main reason why any eCommerce business should be using Klaviyo segments, is becasue  segments can be used to personalize your campaigns, allowing you to deliver targeted and relevant messaging to specific groups of subscribers.

An experienced email marketer can target multiple segments in a single campaign by using Klaviyo’s “And” and “Or” operators to combine segment conditions.

Another key feature of Klaviyo segments is that they allow you to automate your email send segmentation using Flows, which are automated campaigns that trigger based on subscriber behavior and data. Using a specific Segment acttoin as a flwo trigger can enable you to send the right email to the right person at exactly the right time.

Using advanced Klaviyo email segmentation, SmartMail can help ecommerce stores create improve their email marketing by sending more effective and efficient campaigns, leading to increased engagement, conversions, and revenue.

Klaviyo segmentation allows you to personalize and target your campaigns to specific groups of subscribers based on their behavior, interests, and demographics. Done right, this can increase engagement, deliver relevant content, and improve the overall effectiveness of your email marketing.

The key benefits we usually see from a successful implementation of Klaviyo segments include:

• Increased open rates and click-through rates
• Better engagement and conversions
• Improved customer experiences and satisfaction
• Ability to test and optimize campaigns
• Better understanding of your audience
• Ability to re-engage inactive subscribers.

There are many beneifts to using Klaviyo segmentation, but it must be done right, and you have to know how to prperly leverage them. 

Schedule a call with a Klaviyo Segmentation expert to see how SmartMail can make Klaviyo segments work for you.

No.

Klaviyo Lists are static – a user is added to a list, and will not be removed from it unless a Klaviyo account administrator removes them from that List.

A Klaviyo Segment however  is dynamic – a subscriber will automatically be moved into a Segment based on site criteria. For example, user’s who bought product X in the last 30 days Segment will change based on customers’ buying history and how much time has passed.

Both Lists and Segments are essential tools in properly setting up your Klaviyo account for success. However segments are the more frequently used as they update in real time, and allow

Not really.

You can convert a Klaviyo Segment into a Klaviyo List, but the other way around does not work. You can manually recreate the Segment after converting it into a list, but we recommend using an option in Klaviyo called the Snapshot feature.

This can really get quite complicated, so we recommend having an expert help you convert Lists or Segments, to ensure it’s done without loosing any of the value you already have in them.

Certainly.

This is one of the Klaviyo Segments we set up as a standard in our client accounts. In fact, we typically set up a number of them with varying degrees of disengagement to measure different types winback audiences.

This is of utmost importance to the eCommerce business, as targeting past buyers could be a big win.

The crucial next step after getting the segments right, would be to create a corresponding email automation flow that uses that segment to target previous customers as ‘win-back’ candidates.

Yes.

Once a Klaviyo Advanced Segment is set up, it will by dynamically updated. 

As users meet the selected criteria of the advanced klaviyo segmentation, they will automatically be added to a segment, and they will be automatically removed from the segment once they no longer fit the criteria.

Setting up Klaviyo segmentation for an ecommerce store depends largely on the complexity of the segments you want to create and the size of your email list. We’ve foudn that this can vary from a couple of days to about a week.

Klaviyo does provides a user-friendly interface for creating and managing segments, but the hard part is knowing which segments to create, how to efficiently set them up , and most importantly, how to use them once they’ve been properly set up.

Before setting up KIaviyo segments, it’s important to determine your goals and determine which data points you want to use to create your segments. Once your plan is in place, you can begin creating and testing your segments.

If you’d like more info or help regarding segmentation in Klaviyo, schedule a call with one of our Klaviyo experts.

Evey account is different and has different needs. Based on our assessment of the segmentation that would be beneficial for your account, we might set up any of the following:

• Cross sell segment
• Location-based segment
• Item and brand-specific segment
• Engagement tier segment
• Churn risk segment
• Average order value (AOV) segment
• Holiday shoppers segment
• Expected date of next order segment
• Customer lifetime value segment
• Location-proximity segment
• CLV segment
• Bounced segment
• Cross-channel segment
• Recent subscribers segment
• Former VIP segment