Home Decor Brand
Browze are a world leading "factory to consumer" brand with 150K+ customers and 7K+ products.
The Challenge
After restructuring their business model from post Covid supply chain issues, Browze decided it was time to do a complete rebrand. With limited resources and time, Browze partnered with SmartMail to revamp their email marketing strategy, with a specific focus on maximizing list growth and leveraging new subscribers.
What We Implemented
After a deep dive into the new branding approach and how Browze interacts with its customer base, SmartMail created custom site overlays targeting new users and a triggered Welcome Sequence to grow the list and engage with new subscribers.
Individual popups were optimized for Mobile and Desktop, ensuring a smooth UX and aligning with Google guidelines for interstitial algorithm considerations.
Browze saw immediate success with submission rates to the popups skyrocketing – as high as 13.7% consistently, far above industry standard conversion rates.
Browze also saw unprecedented engagement with the Welcome Sequence emails, with a 35% open rate, a 7.6% conversion rate – and an average of $1.30+ of revenue earned per recipient.
Results
Mobile Popup Conversion Rate
Welcome Email Open Rate
Revenue Per Recipient
ROI
Examples
Mobile Entry Popup
Welcome Automation
“SmartMail took our list growth to the next level. We could focus on our business and they did all the heavy lifting.”
Michael Joseph
Founder, Browze.com
