Womens Retail
Millers is one of the largest Women's Retailers in Australia with over 300 stores nationwide
The Challenge
What We Implemented
Millers engaged SmartMail to power their ENTIRE lifecycle and behavioral email program so they could send additional campaigns beyond just cart abandonment messages and to bring all their lifecycle campaigns under one roof.
At SmartMail we implemented 4 techniques that helped Millers skyrocket their email marketing:
- Product Browse Campaigns
- Category Browse Campaigns
- Entry and Exit Overlays
- Sophisticated Cart Abandonment Campaigns
After implementation, the following results could be seen just 30 days later, and their growth speaks for itself.
Results
Increase in Email Revenue
Average Open Rate
Email List Growth
Increase in Automations Sent
Examples
Welcome Email
Triggered Automation
“Smartmail increased our email revnue by 540% compared to our previous vendor, with campaigns far beyond cart abandonment emails.”
Kerry Scotney
Head of eCommerce, Millers
