Cart Abandonment Email Service
Shopping cart abandonment is one of the biggest problems with online shopping. According to various studies, the average shopping cart abandonment rate is around 70%.
How do you get your customer to reclaim their order? The most effective way is an engaging abandoned cart email which entices them to complete their purchase.
Benefits of Our Cart Abandonment Email Service
The most obvious benefits of implementing SmartMail’s cart abandonment email strategies are an improved conversion rate and increased sales. As a general rule of thumb, it’s possible to achieve a click-through rate of between 9% and 13% with a well-crafted abandoned cart email campaign.
Increase Revenue with Our Proven Strategies
When someone adds your product to their shopping cart, it demonstrates their desire for that product. Even when something goes wrong, that desire is still there! Our proven strategies for abandoned cart email marketing will help convert that desire back into revenue for you.
Personalized Messaging for Higher Engagement
When it comes to shopping cart abandonment, personalized email marketing increases engagement and makes it more likely that your shopper will return to their cart. For example, research has shown that emails with personalized subject lines are 26% more likely to be opened.
Our Approach to Abandoned Cart Emails
At SmartMail, our approach follows a three-step format: identifying an abandoned cart, fashioning a tailored and engaging email, and then timing when each email is sent to maximise your chances of recovering the sale.
Step 1: Identifying Abandoned Carts
In this step, we help you set up and refine a mechanism that identifies and informs you when a shopping cart has been abandoned after a certain time.
Step 2: Crafting Engaging Emails
Your abandoned cart email should be as personalized as possible, remind the customer of the product and its value, and contain a call to action.
Step 3: Strategic Timing and Follow-Up
Sending the first email within an hour of abandonment can recover the sale while it is still fresh in the customer’s mind. Remember, even if you’re using an e-commerce platform such as Shopify, your abandoned cart email strategy will still need to be rapidly implemented and followed up.
What You Get With Our Cart Abandonment Services
You want your cart abandonment emails to be impactful, memorable, yet brief. With SmartMail, you have a team that understands your eCommerce business and what makes a great cart abandonment strategy. Here’s what our service includes:
- Well-crafted cart abandonment strategy
- Subject line and body copy creation
- High converting designs
- Setup and testing in your native ESP
- Massive ROI
Why Choose Us for Your Cart Abandonment Email Marketing
At SmartMail, we pride ourselves on the fact that, unlike most digital agencies, we are 100% focused on eCommerce email marketing and nothing else. Our expertise and use of cutting-edge technology make us your go-to choice for all of your abandoned cart email marketing needs.
Data-Driven Strategies
Our expert strategists analyse your customer data to optimise your email marketing campaign. We use these insights to tailor a bespoke strategy for you.
Years of Industry Expertise
Our global team of exceptionally skilled email marketers are highly experienced and understand client needs and how to meet them in creative ways.
A/B Testing
We test different versions of the same email to the same customers and compare their results.
Multi-Platform Support
We work with your existing Email Service Provider (ESP) to set up the automation. We have experience in working with over 20 ESPs.
Dedicated Account Managers
Our expert account managers are on hand to ensure your eCommerce email automation does exactly what it’s designed to do.
No Long Term Contracts
On-demand custom campaigns, when you want, no long term obligations.
What our clients say about us
“Our cart abandonment emails are delivering 8% of our total site sales.”
Paul Jackson
CMO, JanuaryLabs.com
Get Started With Recovering Lost Sales Today
Every day you wait is another day of lost income. Get in touch with us today for a personalized consultation about how we can set up an effective abandoned cart email strategy for your needs.