Upsell & Cross Sell Automations
Launch High Converting Upsell & Cross Sell Emails in 7 Days
Wouldn’t it be great if you could implement fully optimized upsell & cross sell automated emails in your eCommerce business that convert?
Of course it would.
But setting up an upsell and cross sell marketing emails is a ton of work and complicated. It’s technical and it’s time consuming.
What email designs will you use? What filters will you add to each automation? How will you craft the body copy and CTA’s? And who will set it all up and test everything in your ESP?
No Legwork or Guesswork Required.
What if all you need to do is show up for a call, answer some basic branding and business questions, approve the strategy and let an experienced team of eCommerce email automation marketers take care of setting up your upsell and cross sell emails?
That’s what SmartMail’s Automation Setup service does.
We’ll be your email marketing team lead. We’ll produce all the copy, design all the content and implement everything in your ESP.
All you need to do is approve the work.
“Our automations were setup and implemented in lightening speed. A seamless experience!”
Deeon Brown
CMO, Daily Steals
“The automations SmartMail setup increased our email revenue by 500% within the first 30 days.”
Kerry Scotney
GM, NoniB Group
We Customize Your Strategy
After the initial meeting, your dedicated email strategist will prepare an automation blueprint outlining the strategy for your upsell and cross sell automated emails.
We Design Your Content
Once you approve the blueprint, we’ll design and write all the content and send you finished files for approval and revision.
You Approve and We Send
After approving the designs, we then setup the automation and filters in your native ESP (ie. Klaviyo), test on multiple devices and set them live.
Your Upsell & Cross Sell Email Automation Setup Includes:
- A dedicated email strategist
- Custom strategy blueprint
- 3 branded template designs
- Subject line and body copy
- High converting layouts
- Setup and testing in your ESP
- Any segmentation
Customized Designed For Your Brand.
“In the last 30 days our automations SmartMail setup delivered $28K in additional revenue.”
Lennart H.
CEO, ILGM
“We saw a 400% increase in email sales from our automated emails thanks to the SmartMail team.”
Vishal Agawal
Digital Lead, Choxi
The Results You Want From Your Upsell & Cross Sell Series
The SmartMail Perks
No long term contracts
On-demand custom campaigns, when you want, no long term obligations.
Fast turnaround
Maximum of 4 days for a single campaign, 7 days for automations.
Own every design
We do all the design work and heavy lifting but you own everything we do.
No hidden costs
Clear fee's, and no surprise charges - you'll only pay for what you get.
Human support
Your dedicated email strategist will be in touch, and you can reach out at any time.
On brand every time
Whether it's your guidlines or your feedback - we stick to your style.
An upsell email is a marketing message sent to recent customers, encouraging them to purchase a higher-end or more expensive product or service than the one they have already bought. The goal is to increase the customer’s average order value.
A cross-sell email, on the other hand, is a very similar email, but promoting complementary products that go well with the customer’s most recent purchase. The goal is to encourage customers to buy additional items and increase the customer’s overall spending.
Both of these emails are a form of targeted, automated marketing email that is triggered based on specific criteria to suggest items to a customer and encourage them to to complete another purchase.
This email must be timed carefully to be sent at the appropiate time to suggest these additional products.
This type of email is highly personalized and relevant, as it is customized to the specific product and purchase time of each individual user.
By providing a personalized shopping experience, upsell and cross sell automated emails help increase engagment and conversions.
Often the email will include special offers or discounts or information about new arrivals similar to the purchased products.
By sending these advanced automated emails, ecommerce stores can target thier most valuable subscribers – those that have already purchased.
By targeting this highly motivated segment, you can create a more engaging shopping experience for their customers and, most importantly, improve your chances of getting the subscriber to re-order.
Upsell and cross sell emails are usually a one time set up, and the payoff can be huge, so they should be an essential part of any ecommerce store’s marketing strategy.
Schedule a call with us to see how we can help you set up yours.
As part of our pricing for automation setup, we include 3 fully styled, on brand templates that are implemented as part of the automation sequence.
For example, if we are setting up a cross sell email series, it might consist of 3 emails over 5 days.
Every company’s requirements are different and if more emails are required for an automation we can certainly work with those requirements and modify our offering.
No.
Automation setup is a one time fee. There are no additional costs. Once we setup and implement an email marketing automation our work is complete.
If you need help or assistance in the future we would may help you however we can but strictly speaking the automation setup fee’s are a one time fee and there is no contractual obligation once the agreed upon setup is complete.
SmartMail is platform agnostic, and we are able to setup automations in any Email Service Provider (ESP).
We have exensive experience in setting up email upsell and cross sell automations and flows in all of the major platforms, and are adept at learning how to use the more unique ones as well.
Provided that the application allows for trigger based automated emails and the functionality to implement the work required, we can set it up.
We are not able to control the functionality of an ESP, however we’ve had great experience setting up automations in over 20 different ESPs.
We are also Klaviyo Partners, and Mailchimp Experts, allowing us to offer services and access tools that may not be available to individual (non-agency) users.
Yes.
We are Kalviyo Agency Partners and have extensive experience setting up flows for upsell emails and cross sell emails in Klaviyo.
This may require some custom integration work, but it is something we have done many times.
In addition to our practical Klaviyo experience, being a Certified Klaviyo Partner provides us with access to tools and offers that might not be open to individual account holders.
Schedule a call with a Klaviyo Expert to here more details.
Yes.
We are Mailchimp Experts and have vast experience setting up Mailchimp ecommerce upsell and cross sell automation emails.
As long time users of Mailchimp for setting up automations, we’re aware of the hurdles and custom work that might need to be done in order to set them up properly.
Schedule a call to see how we can help you set up your Mailchimp upsell and cross sell automations.
If you already have your upsell and cross sell email templates set up and running as automations in your ESP, we’d be happy to take a look to see if they can be improved or built upon.
In our decades of experience we’ve idenfitfied the fundamental elements that should be part of any email marketing upsell and cross sell sequencez in order for them to succeed, and we’d be happy to evaluate your set up.
Yes, are happy to provide creative examples.
We have had success with cross sell and upsell emails for a variety of industries, but our main focus has been eCommerce.
We can provide specific examples upon request, and you can also view the Our Designs page or our Case Studies to get a better idea of what our campaigns include.
Please schedule a call, and we’ll be heppy to share more design examples.