Category Browse Abandonment series
Launch A High Converting Category Browse Abandon Automation in 7 Days
Wouldn’t it be great if you could implement a fully optimized categroy browse email automation series in your eCommerce business that converts?
Of course it would.
But setting up an email marketing category abandonment series is a ton of work and complicated. It’s technical and it’s time consuming.
What email designs will you use? What filters will you add to each automation? How will you craft the body copy and CTA’s? And who will set it all up and test everything in your ESP?
No Legwork or Guesswork Required.
What if all you need to do is show up for a call, answer some basic branding and business questions, approve the strategy and let an experienced team of eCommerce email automation marketers take care of setting up your category abandonment emails?
That’s what SmartMail’s Automation Setup service does.
We’ll be your email marketing team lead. We’ll produce all the copy, design all the content and implement everything in your ESP.
All you need to do is approve the work.
“Our automations were setup and implemented in lightening speed. A seamless experience!”
Deeon Brown
CMO, Daily Steals
“The automations SmartMail setup increased our email revenue by 500% within the first 30 days.”
Kerry Scotney
GM, NoniB Group
We Customize Your Strategy
After the initial meeting, your dedicated email strategist will prepare an automation blueprint outlining the strategy for your Category Browse Abandon email automation.
We Design Your Content
Once you approve the blueprint, we’ll design and write all the content and send you finished files for approval and revision.
You Approve and We Send
After approving the designs, we then setup the automation and filters in your native ESP (ie. Klaviyo), test on multiple devices and set them live.
Your Category Browse Abandonment Automation Setup Includes:
- A dedicated email strategist
- Custom strategy blueprint
- 3 branded template designs
- Subject line and body copy
- High converting layouts
- Setup and testing in your ESP
- Any segmentation
Custom Category Abandon Emails Designed For Your Brand.
“In the last 30 days our automations SmartMail setup delivered $28K in additional revenue.”
Lennart H.
CEO, ILGM
“We saw a 400% increase in email sales from our automated emails thanks to the SmartMail team.”
Vishal Agawal
Digital Lead, Choxi
The Results You Want From A Category Browse Abandon Series
The SmartMail Perks
No long term contracts
On-demand custom campaigns, when you want, no long term obligations.
Fast turnaround
Maximum of 4 days for a single campaign, 7 days for automations.
Own every design
We do all the design work and heavy lifting but you own everything we do.
No hidden costs
Clear fee's, and no surprise charges - you'll only pay for what you get.
Human support
Your dedicated email strategist will be in touch, and you can reach out at any time.
On brand every time
Whether it's your guidlines or your feedback - we stick to your style.
A Category Browse Abandonment email is a targeted, automated marketing email that is triggered when a customer visits a category on your ecommerce website.
The aim of this email is to re-engage with the customer and help them along their way to completing a purchase. This type of email is highly personalized and relevant, as it is based on the customer’s browsing behavior.
By providing a personalized shopping experience, category browse emails help increase engagment and conversions.
Category browse emails are often sent within a short time frame after a customer’s visit – our recommendation is within a few hours. This timing is crucial, as the customer will still be thinking about the items they were considering and the email will provide a timely reminder.
Often the email will include special offers or discounts, information about new arrivals in the category, or complementary product suggestions.
By sending category browse emails, ecommerce stores can target a large portion of their traffic that has shown interest, create a more engaging shopping experience for their customers and, most importantly, improve their chances of making a sale.
Category browse abandonment emails are usually a one time set up, and the payoff can be huge, so they should be an essential part of any ecommerce store’s marketing strategy.
Schedule a call with us to see how we can help you set up yours.
As part of our pricing for automation setup, we include 3 fully styled, on brand templates that are implemented as part of the automation sequence.
For example, if we are setting up a category Browse abandonment email series, it might consist of 3 emails over three days.
Every company’s requirements are different and if more emails are required for an automation we can certainly work with those requirements and modify our offering.
No.
Automation setup is a one time fee. There are no additional costs. Once we setup and implement the category browse email marketing automation our work is complete.
If you need help or assistance in the future we would may help you however we can but strictly speaking the automation setup fee’s are a one time fee and there is no contractual obligation once the agreed upon setup is complete.
SmartMail is platform agnostic, and we are able to setup automations in any Email Service Provider (ESP).
We have exensive experience in setting up email category browse automations and flows in all of the major platforms, and are adept at learning how to use the more unique ones as well.
Provided that the application allows for trigger based automated emails and the functionality to implement the work required, we can set it up.
We are not able to control the functionality of an ESP, however we’ve had great experience setting up automations in over 20 different ESPs.
We are also Klaviyo Partners, and Mailchimp Experts, allowing us to offer services and access tools that may not be available to individual (non-agency) users.
Yes.
We are Kalviyo Agency Partners and have extensive experience setting up category browse abandon flows in Klaviyo.
This usually requires some custom integration work, but it is something we have done many times.
In addition to our practical Klaviyo experience, being a Certified Klaviyo Partner provides us with access to tools and offers that might not be open to individual account holders.
Schedule a call with a Klaviyo Expert to here more details.
Yes.
We are Mailchimp Experts and have vast experience setting up Mailchimp ecommerce category browse abandon emails.
As long time users of Mailchimp for setting up automations, we’re aware of the hurdles and custom work that might need to be done in order to set them up properly.
Schedule a call to see how we can help you set up your Mailchimp category browse abandon automation.
If you already have your category browse templates set up and running as an automation in your ESP, we’d be happy to take a look to see if it can be improved or built upon.
In our decades of experience we’ve idenfitfied the fundamental elements that should be part of any email marketing category abandon sequence in order for it to succeed, and we’d be happy to evaluate your set up.
Yes, are happy to provide creative examples.
We have had success with category abandonment emails for a variety of industries, including travel, and subscription services, but our main focus has been eCommerce.
We can provide specific examples upon request, and you can also view the Our Designs page or our Case Studies to get a better idea of what our campaigns include.
Please schedule a call, and we’ll be heppy to share more design examples.