For better or worse, when most eCommerce companies look at their marketing budgets and decide where their money will go to drive more qualified traffic to their website, it’s usually hard to beat paid search and SEO, followed by affiliates and email in the general pecking order. So where does eCommerce content marketing fit in and is…
There are tons of comparison shopping engines to consider advertising on and some great opportunities to use them to direct targeted shoppers back to your website, however once you get down and dirty with actually following through there are many challenges, obsticles and hoops you’ll need to get through to ensure the campaigns actually work in the first place and deliver…
Considering email is typically the undisputed heavy weight revenue converter for most eCommerce companies, I thought you might appreciate this conversation I had with Ed Hallen from Klaviyo on email personalization best practices. Sending smarter more personalized emails as opposed to spraying and praying is a complete art form. Tools such as Klavyio now allow any eCommerce business small or large to get…
It’s one thing to talk about social media, viral content and how to use it to help build your eCommerce business, but it’s another to actually get out there, try stuff out, make it happen and end up building your whole business off the back of it. Let’s face it (and I’m the first to…
Most people out there in eCommerce land usually think that to increase anything in their business they need to spend more money. Increase traffic – buy CPC traffic. Increase stock levels – buy more product. Increase SEO rankings – pay an agency more money to make it happen. Well guess what? Increasing your email subscriber list and starting…
Scale your email marketing
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