You may be sitting at your desk right now thinking how you’ve got the greatest product offering at the best prices compared to all your competitors. However, have you ever stopped to think about the actual eCommerce user experience you provide your customers with? How fluid is your checkout process? Do your call to action buttons convey the right message about what’s…
Ok everyone, go to artoftea.com, take a look around and ask yourself what make this site successful? Great photography? Possibly. Seamless user experience? Maybe. Engaging content and video’s to help customers buy more tea? Quite possibly. However, there is something deeper going on that contributes to the real success of this eCommerce business – and it’s not related to…
Everyone wants to grow their email list right? For most of us, it’s simple math. A bigger list results in greater sales. Granted, the way you build and acquire your list will reflect the success and conversion rates of your newsletter campaigns, however assuming that the lead quality is kosher, your business could be ready for scale….
It’s one thing to put all your effort into creating video content for your eCommerce site, however getting it distributed and viewed by as many people as possible who are actually looking for your products is a whole other ball game. In this webinar we are joined by world renowned eCommerce SEO magician Stephan Spencer to discuss…
By now, everyone is pretty aware that emailing your list is usually the highest converting marketing channel when compared to SEO, paid search, affiliates etc. And there is usually a very big emphasis on list growth and sending more newsletter emails. However have you ever stopped to consider how you could leverage your transaction emails? For example –…
Live Chat is definitely one of those solutions that most eCommerce business’s tend to leave on the fence in terms of implementing… and not because of it’s benefits or effectiveness. Today, there are so many simple and easy to use tools to power a live chat environment live on your website, but the real issue many companies face…
Optimization – that’s the name of the game. And we’re all looking for that next big strategy to focus on, in order to maximize our time and resources. However, identifying the most important 20% to focus on in order to achieve an 80% result is no walk in the park. You might try getting some customer feedback, or tweaking your…
Warning! The information in this guide can transform your business and generate a significant uplift in sales! You see, digital marketers and eCommerce managers are so focused on driving traffic to their online stores yet they consistently forget to leverage that traffic and convert more window shoppers into buyers. What’s worse is that 95% of the…
eCommerce Email Marketing: The Good News and the Bad News With iPhones, Whatsapp, and Facebook, it can sometimes feel like email is becoming obsolete, or at least only useful at work and for “official” things. Social media now dominates personal communication, and digital marketers are constantly grappling with the existential question: Is email dead? Or is…
Personalized Product Recommendations in email are a proven way to increase customer engagement, improve click through rates, and ultimately generate more online revenue. We created this guide to help eCommerce professionals implement better personalization strategies through email marketing. In this guide, you’ll learn: How product recommendations work and how to use them to generate more sales…
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