It’s kind of funny… At SmartMail, we’re kind of obsessed with email marketing. And it just so happens that we are all avid music fans. So when we were listening to the Beatles the other day, and started changing the words around to tell of eCommerce business woes and email marketing strategies, we decided to…
There’s a world of difference between someone placing something in their shopping cart and actually purchasing that item. Whether in a brick-and-mortar store, or an eCommerce platform, the cart is only step one. Getting their hard-earned dollars is the (much harder) step two. The global average cart abandonment rate was 77.24% in 2016, up from…
Let’s talk about email marketing. In the past, you might have purchased an email list and sent out a blast campaign to everyone on it. It was a numbers game: send 5000 emails and hope that 50 (or 40, or 30, or…) actually take the bait. That’s the old way. Not only is it no longer…
Dear Homeowner. Attn: Pet Lovers. To Whom It May Concern. Dear Sir or Madam. Hello. Ever received an email or snail mail addressed that way? Of course. We all have. And we’ve universally deleted or tossed it without so much as a second glance. If it’s not immediately relevant to us, we don’t want it….
If you’re a business owner or marketer or entrepreneur, you’ve got a lot of balls in the air. So much to do. So little time. Part of your job is to identify the tools, services, and tips to help you get more done in the same number of hours. Not shortcuts – which implies inferior…
The Welcome Email. It’s an email campaign that can make or break your ability to win over window shoppers and convert them into paying customers. Think about it this way: Customers. Not account numbers. People. Not dollar signs. Individuals. Not cattle. Modern savvy consumers expect more. They’re spoilt for choice, and can literally take their…
What are win-back campaigns? Are you using one for your own online business?
Thank you. Two simple little words, but oh-so-powerful. Our parents taught us the importance of good manners growing up, and to always show our appreciation with a timely “thanks”. Why should business and eCommerce be any different? As a business owner, you’ve got a lot of balls in the air: marketing, finding new prospects, nurturing…
There’s email. And then there’s triggered email. With one, you write a message, maybe add some personalization if you have that kind of data available, and send it out to people or groups when you want them to know or do something. With the other, it’s automatically personalized, and relevant, and timely because it’s triggered…
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