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The Smartmail eCommerce Email Marketing Glossary

Discover the A to Z of industry terms and acronyms, from abandoned cart emails to KPIs and beyond. With our authoritative guide, you’ll be an email marketing pro in no time.

Dark Mode

Dark Mode is like the cooler, edgier sibling of the digital world. It’s that option you can enable on your screen or email client that transforms the background into a sleek, dark canvas with light-colored text. Not only does it add a touch of style, but it also serves a practical purpose for some users.

Think of Dark Mode as a lifesaver for those late-night browsing sessions when you don’t want to blind yourself with a glaring white screen. By switching to a dark background, it gives your eyes a break and creates a more soothing visual experience. Plus, it can be a game-changer for people with visual impairments or light sensitivity, providing them with improved accessibility and making it easier for them to read and navigate content.

As an email marketer, it’s important to keep Dark Mode in mind. While it’s a user preference that can enhance accessibility, it may impact the appearance of your emails. Some design elements might need a little extra attention to ensure they still look great in both light and dark modes. So, it’s worth taking the time to tweak your designs and make sure your emails shine in any setting.

Dark Mode is here to stay, adding a touch of sleekness and accessibility to the digital realm. So, embrace the dark side, adapt your designs, and let your content captivate users, whether they prefer the light or the dark.