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The SmartMail eCommerce Email Marketing Glossary

Discover the A to Z of industry terms and acronyms, from abandoned cart emails to KPIs and beyond. With our authoritative guide, you’ll be an email marketing pro in no time.

Animated GIF

Animated GIFs for emails are a delightful and engaging way to inject life and personality into your electronic correspondence. A GIF (short for Graphics Interchange Format) is a type of image file that supports multiple frames, allowing it to display a sequence of images in a loop. Animated GIFs take this concept a step further by creating moving visuals that can add an element of surprise, humor, or storytelling to your email campaigns.

By strategically incorporating animated GIFs into your emails, you can captivate your recipients’ attention and make your messages stand out in a crowded inbox. These dynamic images can be used to showcase product features, demonstrate how-to steps, or highlight special offers in a visually appealing and memorable manner. Whether it’s a playful dance of your brand mascot, a product unveiling with a touch of magic, or a mesmerizing countdown to a limited-time promotion, animated GIFs have the power to evoke emotions and leave a lasting impression.

Animated GIFs offer a unique opportunity to convey information quickly and succinctly, making them ideal for capturing busy readers’ attention. With their widespread compatibility across email clients and devices, you can confidently include these animated gems in your email marketing arsenal.

Here’s an example of an Animated GIF that you can add to your emails:

animate gif examples flash sale

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