Premium Homeware Brand
KB Authority is a leading homeware brand who makes it easy for conscious customers to find wonderful products up to 70% off retail price.
The Challenge
KB Authority recognized the need to engage and re-engage their website visitors who were browsing their extensive catalog. They sought a solution to remind customers of the products they had shown interest in, with the goal of increasing their chances of converting those browsers into buyers.
What We Implemented
SmartMail quickly identified the problem faced by KB Authority and proposed a tailored solution using their “done for you” service. Leveraging SmartMail’s expertise in browse related campaigns, the team devised a comprehensive strategy to re-engage the browsing customers and guide them towards making a purchase.
1. Site Search Campaign
By tracking users’ search terms and preferences, personalized emails were sent to remind customers of their recent search and provide recommendations based on their interests.
2. Category Browse Campaign
With the category browse campaign, personalized emails were sent to customers who had visited specific product categories and showcased popular products within those categories.
3. Product Browse Campaign
By monitoring individual browsing activities, personalized emails were triggered to remind customers of the products they had shown interest in.
4. Cart Abandonment Campaigns
In these personalized emails, customers who had added items to their cart but left the site without completing the purchase, were given a gentle reminded to finish the check-out process.
Results
Increase in Total Site Sales
Increase in Average Open Rate
Increase in Average CTR
Increase in Conversion Rate
(compared to on-site average)
“SmartMail offered a great solution to a very big problem that we had on our website. It’s been a pleasure working with SmartMail and their results really speak for themselves.”
Greg S.
CEO
