Online shop
Daily Steals, is a one-stop shop for exclusive and premium deals on Home Goods, Apparel, Electronics, and much more.
The Challenge
Daily Steals website sees tens of millions of visits each month and has even more emails being sent. The company was sitting on a mountain of data they wanted to leverage to increase its sales through email, its most successful marketing channel.
What We Implemented
In an effort to build more personalization and 1:1 connections, SmartMail developed and implemented a data driven email-marketing strategy to help Daily Steals obtain its goals.
SmartMail implemented the following campaigns:
- Cart Abandonment
- Product Page Browse
- Site Search Browse
- Category Browser
- Welcome Series
- Churning Customer Series
- First Purchase Welcome
Results
Increase in Total Revenue
New Subscribers to Newsletter
Average Order Increase
ROI on Initial Interest
“The team at SmartMail increased our total revenue by 16% without us lifting a finger. While their lifecycle campaigns have become our highest converting marketing channel.”
Deeon Brown
CMO
