men’s Retail
63% Increase in Email Revenue
Lowes is a leading retail chain with over 200 stores, and and emaill list of 850K+ subscibers
The Challenge
Lowes engaged SmartMail to help implement a more sophisticated approach to their email marketing, with the goal of minimizming the number of emails sent, but ultimately also increasing online monthly revenue from email.
What We Implemented
SmartMail first conducted a full ESP migration, setting up everything from scratch to optimize open, click, and conversion rates.
This included the full spectrum of customized automation emails covering the entire customer journey from start to finish.
Using targeted segementations, we focused on sending less, but sending smarter – more efficient emails to lower the number of emails sent per month, while silmultaneously increasing the monthly return.
Results
Increase in Email Revenue
Increase in Open Rates
Increase in Click Through Rates
Decrease in Number of Emails Sent
Examples
Mobile Popup
Abandonment Automation
“The SmartMail team successfully helped us minimize our email spend, but also dramatically improve all of our key metrics.”
Zuzana Martins
Digital Marketing Manager, Lowes
