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Discount Apparel and Accessories

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Choxi is the destination for those who want quality brand name apparel and accessories for 50 - 80% off retail of authentic designer products through exciting short term daily deals.

The Challenge

In conjunction with its rapid growth and massive daily traffic volumes, Choxi recognized the need to not just be able to re-message cart abandoners but also the millions of other window shoppers who browsed product and category pages but didn’t even add any products to their cart in the first place

What We Implemented

Choxi engaged SmartMail to power all their browse abandonment campaigns in an effort to reach the other 95% of shoppers who didn’t add anything to their cart but still showed some level of purchase intent

Results

47%

Email Open Rate

$250K+

Generated From Email in 30 Days

21%

Email Click Through Rate

$0.40

Revenue per Email

Examples

choxi laptop

VIP Email

SmartMail - choxi case study

Mobile Responsive Email

vishal

“SmartMail has created new revenue streams through email channel that we never used before. And it’s been a pleasure working with the SmartMail team.”

Vishal Agarwal

EVP & CMO, Choxi.com