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The Smartmail eCommerce Email Marketing Glossary

Discover the A to Z of industry terms and acronyms, from abandoned cart emails to KPIs and beyond. With our authoritative guide, you’ll be an email marketing pro in no time.

WYSIWYG

WYSIWYG (What You See Is What You Get) in email marketing is like having a magic wand that lets you design and edit your emails with ease. It refers to an editing interface or software that allows you to visually create and manipulate email content exactly as it will appear to your recipients. Think of it as a user-friendly tool that eliminates the need for coding knowledge and empowers you to bring your email visions to life without any guesswork.

With WYSIWYG, you can drag and drop elements, format text, add images, and customize the layout of your emails using a familiar interface that resembles the final email display. It provides a real-time preview of your email design, allowing you to make adjustments on the fly and ensure that what you see on your screen is what your recipients will see in their inboxes.

WYSIWYG is not just about convenience—it’s a game-changer for marketers of all skill levels. Whether you’re a seasoned pro or a newbie in the email marketing world, WYSIWYG empowers you to create visually appealing and professional-looking emails without the need for complex coding. It saves time, boosts productivity, and unleashes your creativity, making email design a breeze.

WYSIWYG is like having a magic wand that makes email design a piece of cake. It allows you to create and edit emails visually, eliminating the need for coding expertise and ensuring that what you see on your screen is what your recipients get.

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