Email blast marketing is an effective way of getting a message out to a large base of customers and potential customers in a single campaign. As an ecommerce business, this can be a critical tool for brand growth, increasing sales and driving engagement.
At SmartMail, we specialize in everything and anything email marketing, including email blasts. To help you on your journey towards effective email marketing, we’ve put together this guide to what email blasts are and provide a number of email blast examples to help inform and inspire you!
What are email blasts?
The term email blast refers to an email marketing campaign sent to a mass number of individuals simultaneously. More often than not, email blast templates focus on a specific event, product, service or sale.
For that reason they can be a highly powerful marketing tool for an ecommerce store or business needing to reach a large audience as quickly, efficiently and cost-effectively as possible.
Benefits of email blasts
- Increase brand visibility.
- Improve online engagement.
- Enhance cost-effectiveness of your marketing email campaign.
- Easy to track metrics, sales, and overall success.
Email Blast Examples
Product Launch
This email blast example from Withings is a great illustration of what a product launch email can look like. Simple, striking and to the point, this email is clearly produced for dissemination to a wide group of recipients. There is no over-personalization limiting the effectiveness to a particular demographic or segment of their audience.
Everything from the subject line announcing a new product range to the copy below centers on the launch of a new offering. This intentional design and content aims to appeal to as many of Withings’ customers and would-be customers as possible.
Holiday Sales Blast
Email blast marketing can be especially effective around holidays. Whether you’re promoting an End of Financial Year sale or just a Christmas-themed campaign, such as the below email blast example from Disney+, there’s plenty of scope for you to circulate your message far and wide.
The email example below is aimed at encouraging ex-subscribers to the streaming platform to reactivate their subscription. By leveraging the feelings of merriness and family movie nights with the recognizable imagery and content, Disney+ is simultaneously creating a sense of urgency (reactivate in time to celebrate Christmas the Disney way) and putting forth an effective advertising message.
Exclusive Offers
Free shipping, discounts, limited time offers and the like are all excellent opportunities for an email marketing blast. When you have an enticing offer to lure past and future customers, you want it to reach as many eyes as possible to improve your chances of conversion, sales and revenue.
This email blast example from Google is literally a ‘final call’ for their special bundle offers. By offering these unique and exclusive deals with a similar time limit, you’ll increase the chances that your email campaign will be really effective
Abandoned Cart Reminders
The abandoned cart reminder is designed to remind visitors to your website, who have added items to their online cart only to then leave before placing a sale, to return and complete their purchase.
By its nature, an abandoned cart reminder will be less mass-disseminated than other email blast examples. This type of marketing email is most effective when it is tailored with relevant references to the actual items abandoned in one’s cart. However, there are still classic, tried and tested email blast templates that work well for abandoned cart reminders.
As in the example below from Fabletics, make your email personable and relevant and, as with the other types of email above, always try to make the offer time-sensitive.
Birthday Promotion Email Blasts
The birthday promotion email is a unique opportunity to engage with and win over the affection and loyalty of your customers by touching base with them at the opportune moment of personal celebration. Unlike some forms of email blasts, the birthday promotion email campaign is obviously not sent all at once. Rather, every subscriber, customer, or website visitor will receive an email over the course of the entire year.
While some birthday promotion email blasts are simply kind messages of best wishes, the best performing emails are ones offering an exclusive discount or free gift as part of a special birthday promotion. It will make the customer feel loved and special.
The below email blast example from Applybee’s effectively showcases how to infuse the theme of a customer’s birthday in the email itself to engage them successfully and encourage them to take advantage of the offer and spend more money with your business.
Tips for Email Blast Marketing
When you’re putting together your next email blast campaign–or getting the professionals here at SmartMail to do the heavy lifting for you–bear in mind these best practices.
1. Cater To Your Audience
By knowing your audience’s interests and pain points, you can tailor even a widely circulated message to make it relevant and effective.
2. Make it digestible
By knowing your audience’s interests and pain points, you can tailor even a widely circulated message to make it relevant and effective.
3. Create a compelling subject line
To entice customers to click on your email, make sure to choose a subject line that’s clear and compelling.
4. Include a Call-to-Action
Make sure your customers know what you want them to do when reading your email with a compelling Call-to-Action.
5. Make it personal
With today’s marketing software and email service providers like SmartMail, it’s easier than ever to personalize an email blast campaign whilst still sending it to as many customers as possible.
6. Ensure it looks great
Bright and bold imagery, brand-consistent fonts, and appealing imagery are all critical elements to creating an effective email.
7. Offer something of value
Special offers, discounts, and exclusive savings are all examples of offering your customer something of value to attract their interest and compel them to engage and place an order.
Find out what an email blast can do for your business, today!
SmartMail helps ecommerce businesses of all sizes and types to effectively use email blasts to reach large audiences quickly and cost-effectively.
To find out more about how our team can help your business improve sales and email engagement, contact us today for a free email audit!
