What is a New Arrival Email?
For retailers and businesses, it’s essential that you let your customers know about new arrivals. A new arrivals email is a highly cost effective and sales-driving technique for doing exactly that. Building customer loyalty and driving ongoing sales starts with the right new arrival email design.
In this article, we’ll explore a number of SmartMail’s best practices and outline a few new arrival email templates to help you build out as effective and captivating an email for you to promote new products.
Benefits of Sending New Arrivals Emails
New arrival emails, especially when created by experts in the industry, offer many benefits:
- Keep Customers Informed
Email communication is an effective and low-cost way of keeping your ongoing and loyal customers informed of your latest and upcoming products. - Increase Sales
The best marketing emails can increase sales of the latest products significantly. With strong calls to action and enticing email content and visuals, your customers will be
excited to click on your sales links and purchase the brand new arrivals. - Enhance Loyalty
Regular communication with customers can build and enhance brand loyalty. Customers who are kept abreast of the latest development and upcoming drops are ones most likely to purchase your new products.
Elements of a Successful New Arrivals Email
- Subject Line
- Copy
- Visuals: Photography, Graphics and Video
- Call To Action
Subject Line
The subject line is the first thing that your customers are going to see and read when it comes to your email. That’s why it’s essential that your subject line is short, punchy and enticing.
Copy
The copy content of your email needs to appeal to the interests of your customers. Remember to focus on the benefits to them rather than the product’s own features. Create a story around the product and how they can benefit from having it with hard-hitting, well-crafted copy.
Visuals: Photography, Graphics and Video
Visuals, in the form of photography and graphics, will help your email stand out from the rest and appeal to your customers. Video footage in particular is proving to be an effective way of improving engagement and increasing CTR (Click Through Rates).
Call to Action
A call-to-action (often abbreviated to just CTA) is the encouraging part of the email where you want your reader to take a particular action, such as purchasing your new product. Of course, if the email is merely an announcement of an upcoming product, your CTA might be to focus on registering on a wait list or submitting a pre-order form.
Remember to keep your call-to-action as clear and concise as possible as well as, of course, actionable. Action verbs are particularly effective in encouraging recipients to take a desired action. Consider using urgency or exclusivity to create a sense of excitement and motivation to act quickly and without hesitation.
New Arrivals Emails Template Examples
Every new arrival email needs to be custom to your product, brand and customers. To help you get started we’ve put together a generic new arrival email template to inspire you.
Template Example
Subject Line: Our Latest Collection of Product Has Arrived!
Dear [Customer Name],
We’re thrilled to announce the arrival of our latest product!
Benefit 1
Benefit 2
Benefit 3
Our product range is designed to help you stay connected, productive, and entertained.
For the latest cutting-edge gadgets and must-have accessories, click on the link below.
But don’t wait – these new arrivals will sell out!
Pre-orders prior to the launch date will benefit from a 10% discount with the checkout code of NEW10.
Call To Action Link
Check out our other complimentary products as well!
Additional, related product 1
Additional, related product 2
Additional, related product 3
Thanks for choosing us and happy shopping!
Best,
[Brand Name]
New Arrival Email Example
To better help you understand just how email design and visuals (including photography and video) can be used to appeal to your customer base, we’ve included the following real example the SmartMail team put together for the leading provider of DJ equipment in Australia, DJ City.
This email template example perfectly exemplifies how to keep your email as interactive and engaging as possible:
- Keep the design simple.
- Keep the colors bold.
- Use contrasting visuals.
- Use enticing content and copy.
Additional New Arrival Examples
Examples of Calls to Action
Your call to action in your new arrivals email should complement your sales funnel and customer experience.
Here are some of the best calls to action to help encourage your readers to convert into paying customers:
- Shop Now
- Get Yours Today
- Discover Our Latest Collection
- Discover Our Latest Arrival
- Browse the New Product Arrivals
- Upgrade Your Style with Our New Arrivals
- Check Out Our New Products
- See What’s New
- Explore Our New Arrivals
- Get Your Hands on the Latest Products
- Find Your Next Favorite Thing
- Shop the Hottest New Arrival
- See Our Newest Arrivals
- Start Shopping Now
- See What’s New
- Be the First to Get Our New Arrivals
- Shop the Latest Styles
- Shop Now and Save
- Start Your Shopping Spree Today
- Get the Latest Products Before They’re Gone
Smart Mail: your partner in marketing emails that work!
If you’re an ecommerce business or simply looking to increase sales of a new product, make sure to reach out to our team here at Smart Mail.
We’ll handle your new arrivals email campaigns from beginning to end, A to Z, so you can focus on running your business!
For a free email audit and strategy session consultation, call us today!
