Have you ever received an email that included a video? If so, then you’ve experienced video email marketing! This marketing strategy involves incorporating video content into email campaigns with the goal of improving engagement, conversions, and customer loyalty.
Recent statistics have shown that video email marketing can be incredibly effective. In fact, click-through rates can increase by up to 300% compared to traditional text-based emails. Not only that, but videos can help businesses communicate their message more effectively. According to a study, 64% of consumers are more likely to make a purchase after watching a branded social media video.
Given the popularity of video content, it’s no surprise that businesses are turning to video email marketing as a valuable tool for connecting with their audience and improving their marketing efforts.
To help inspire businesses looking to incorporate video into their email marketing strategy, we’ve gathered five examples of inspiring video email marketing campaigns. These campaigns showcase how businesses can effectively use video to engage with their audience and communicate their message.
So, if you’re looking to step up your email marketing game and incorporate video, keep reading for some inspiration!
Benefits of Video Email Marketing
Video email marketing is an incredibly effective marketing strategy that has become increasingly popular in recent years. There are several benefits of using video in your email campaigns that make it a must-have tool for businesses.
- Increase open rates: Incorporating video in your emails can significantly increase your open rates. According to Hubspot, using video can boost open rates by up to 19%. Given the amount of competition in the inbox, video can make your email stand out and pique your audience’s interest.
- Boost click-through rates: Videos in emails can boost click-through rates by up to 300%, as found by Campaign Monitor. Videos are more engaging and informative than plain text or static images, which encourages your audience to take action.
- Enhance engagement rates: Video content can enhance engagement rates with your audience. Forrester found that people are 75% more likely to watch a video than read an article, making video a powerful tool for keeping your audience’s attention and building brand loyalty.
- Generate more conversions: Video can be an effective tool for driving conversions. According to a study by Vidyard, businesses that use video in their marketing see 49% faster revenue growth than those that don’t. Video can help build trust with your audience and provide a more immersive experience, leading to higher conversion rates. To increase conversion rates faster, make sure that you include a call widget in your video email and be very strategic about it—make it customizable and fit your business’s needs.
Recent facts and figures further highlight the benefits of video email marketing. For instance, a report by Wyzowl found that 84% of people say they’ve been convinced to buy a product or service after watching a brand’s video.
Additionally, a study by Animoto found that 96% of consumers have watched an explainer video to learn more about a product or service. These statistics demonstrate the power of video in driving engagement, conversions, and revenue for businesses of all sizes.
Tips for creating effective video email campaigns
If you’re looking to create effective video email campaigns, there are a few things to keep in mind beyond just producing high-quality videos. Here are some tips to help you engage your audience and drive results:
- Keep it concise: People have short attention spans, so it’s important to keep your videos short and to the point. Shoot for a length of 30 to 90 seconds and focus on conveying one main message or call to action. You can even edit your video using a video editor.
- Make it personal: Personalization is key when it comes to making your audience feel valued and engaged. Use the recipient’s name in both the subject line and the body of the email, and tailor the video content to their interests and needs. By doing so, you’ll create a more meaningful connection with your audience. If you are presenting on video, ensure you come across as confident and address the recipient directly if possible.
- Include a clear call to action: When creating a video email, it’s important to have a clear call to action that prompts the viewer to take action. This could be anything from signing up for a free trial, downloading an ebook, or making a purchase. To make it easy for viewers to take action, include a clear and prominent button or link in your email.
- Optimize for mobile devices: As the majority of emails are now viewed on mobile devices, it’s crucial to optimize your videos for mobile viewing. To ensure that your videos are compatible with both iOS and Android devices, use a mobile-friendly email template. This will help to make sure that your videos look great and are easy to view on any device.
- Test and track results: To improve the effectiveness of your video email campaigns, use A/B testing to test different versions of your videos. Tracking metrics such as open rates, click-through rates, and conversion rates will help you to identify which version is most effective. Use this data to optimize your campaigns and improve results over time.
By following these tips, you can create video email campaigns that resonate with your audience and drive meaningful results for your business.
Real-life Examples of Video Email Marketing
Looking for inspiration for your next video email marketing campaign? Here are five real-life examples of successful campaigns that you can learn from:
- Warby Parker: Eyewear company Warby Parker used a video email campaign to promote their new summer collection. The video showcased the new collection in a fun and engaging way, with models jumping and dancing in the frames. The email resulted in a 12% increase in sales and a 19% increase in click-through rates.
- Grammarly: Writing tool Grammarly used a video email campaign to promote their mobile app. The video showed how the app could help users improve their writing on the go, with a mix of animated graphics and live-action footage. The campaign resulted in a 10% increase in app installs.
- Dropbox: File-sharing platform Dropbox used a video email campaign to promote their new feature, Dropbox Paper. The video showcased the benefits of the new feature, including real-time collaboration and integration with other apps. The campaign resulted in a 36% increase in signups for Dropbox Paper.
- Airbnb: Travel platform Airbnb used a video email campaign to promote their new Trips feature. The video showcased the unique experiences that users could have through Trips, with a mix of live-action footage and animation. The campaign resulted in a 2x increase in bookings for Trips.
- Uber: Ride-hailing company Uber used a video email campaign to promote their new UberPOOL service. The video showed how users could save money and reduce their environmental impact by sharing rides. The campaign resulted in a 26% increase in signups for UberPOOL.
These examples demonstrate the power of video email marketing in driving engagement, conversions, and revenue for businesses of all sizes. By taking inspiration from these successful campaigns and tailoring your video content to your audience’s needs and interests, you can create effective video email campaigns that resonate with your audience and drive meaningful results for your business.
Conclusion
With the increasing popularity of watching videos, video emails have emerged as an effective way to catch the attention of subscribers and stand out from the clutter. By incorporating innovative and targeted video content, businesses can enhance customer engagement, boost conversions, and foster brand loyalty. Many real-life examples have proven that video email marketing can be implemented across diverse industries and for various purposes.
To create impactful video email campaigns, businesses should prioritize delivering value to their audience, making clear and compelling calls-to-action, and ensuring their emails are mobile-friendly. By implementing these strategies and learning from successful campaigns, businesses can harness the power of video email marketing to achieve their marketing objectives.
