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Have you found that your current way of managing email marketing isn’t getting the results you hoped for?
It’s common among businesses to try managing email themselves, but getting strong results is often an elusive goal. Perhaps you don’t really have enough time to be consistent with managing your campaigns, or maybe, you don’t really have email expertise.
If this sounds like you, looking for some extra help to kickstart your email strategy may be an option. That’s where an email marketing management agency comes in.
Common Signs You Need Help With Email
Some common signs indicate you need help with your email marketing. Do any of these sound familiar?
- Email is another task you’re trying to cram into a busy schedule. You get the sense that if you could devote more time to email, you’d be more successful.
- You struggle to craft email campaigns. You have difficulty knowing what to say and how to say it.
- You’ve sent out several email campaigns but don’t get good results from them.
- You don’t know where to start with strategies like audience segmentation or setting up email automations.
- You’d like someone with email expertise to step in and help guide your strategy. You sense that you could do better with some guidance.
5 Reasons to Hire an Email Marketing Management Agency
The right email marketing management agency acts as a partner to help you achieve your email goals. They can help you to craft a strategy, execute it, and monitor results. The right agency is worth the investment, bringing you returns.
Here are five reasons to hire an email marketing agency:
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#1. They’re Email Experts
A good email marketing agency eats, sleeps, and breathes email. They’re experts with broad knowledge across different email technologies and strategies. An agency will typically have worked with businesses in several different industries and will understand what has performed well for those audiences.
Like most strategies rooted in technology, email marketing can change rapidly. You probably don’t have time to keep up with every little change, but it’s the marketing agency’s job to be on top of all of them.
A good agency can take a holistic view of your email strategy, from list building to campaign management to scaling your email efforts. They understand nuances such as timing or how to set up automations efficiently. The bottom line is that while it’s only one aspect of your business, email is their business. So an expert hand can be a huge efficiency.
#2. They Know How to Make an Impact With Email
Successful email marketing is a learned skill. Think about your own inbox – how many emails go unopened or get deleted with barely a glance? Inboxes can be crowded, noisy places, and making an impact with email takes some careful crafting.
Business owners often try to juggle a “jack of all trades” approach, but you can’t be an expert in everything. Crafting impactful emails involves a raft of skills, such as:
- Copywriting. From your subject line to your email content, the words you use should be persuasive to the audience. How do you write a subject line that makes people curious enough to click? How do you craft your content so that your audience is driven to take the action that you’d like? Copywriting skills are essential.
- Audience targeting. The most effective emails are well-targeted toward a defined audience. You need to identify that audience and find a way to segment them effectively from your main list. Email revenue tends to be 5.7 times higher with a personalized approach.
- Design and layout expertise. How do you optimize an email layout to keep your audience engaged and drive them toward your goal action? Design is definitely a factor in getting results.
#3. They Help You With Actionable Insights
A core part of any successful marketing strategy is being able to gather and interpret data so that you can make any needed improvements. Email marketing comes down to having the right tools to acquire the data you need and the skills to translate the data into actionable insights.
While most email tools have some sort of analytics reporting built in, they don’t all offer a complete set of data to help inform your decisions. Email marketing agencies will have top analytics tools at their disposal and know how to leverage those tools for impactful insights.
Hubspot found that the most effective email marketing strategies are: subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). All of these require reliable data interpretation to enact effectively.
What sorts of insights can help you? Here are some questions you need to answer:
- Which campaigns attracted the most engagement?
- Which designs, calls to action, subject lines, and offers were the most effective?
- When is the best time to send an email?
- Which audience segments are the most responsive? Who are your “VIPs”?
- Which email automations have the most impact?
- Where are your most engaged subscribers coming from?
#4. They Help You Improve ROI From Email
Globally, there are 4 billion daily email users. It’s a noisy space, yet email remains one of the most cost-effective marketing channels regarding ROI. Despite being a decades-old channel, email ROI clocks in at an impressive $36 for every $1 spent.
The trick is harnessing email effectively so you can make a decent return on it. Many businesses struggle with email marketing and don’t make those returns. An email marketing management agency has the expertise to analyze your email strategy and determine where and how you can improve ROI so that you’re not one of those businesses.
For example, an agency has strong knowledge of how to test emails to improve ROI. QA, A/B, and spam testing your email leads to higher ROI. You can expect up to 28% higher return with testing strategies.
#5. You Can Put Your Energy Into Other Parts of the Business
Let’s face it, one of the main reasons businesses struggle with email strategy is that it’s one of several tasks on your list. You don’t have the time or the expertise to manage email successfully.
A common complaint is that trying to do everything means certain areas of your business get neglected. You can’t be good at everything, especially if you’ve spread yourself too thinly. From this perspective, it makes sense to hire an email marketing management agency to do what they’re good at while you focus on the business growth activities you do best.
Most businesses find that, despite paying a fee to an agency, their returns are improved when they can better allocate their time and resources. It’s about optimizing for your strengths.
Conclusion
Why should you hire an email marketing management agency? The bottom line is your bottom line. Your email agency’s expertise helps you generate better returns from email, while you can do better in the areas of the business where you have expertise.
Email remains a channel with considerable opportunities to grow your business. In fact, 37% of brands are increasing their email budgets, while 77% of marketers have recently seen an increase in email engagement. It’s a channel with relatively low costs for possibly high reach.
If you’re looking for assistance with ecommerce email marketing, SmartMail is here to help. Our team of experts is ready to implement high-converting email campaigns, reaching customers at any stage in the lifecycle. Check us out here for a free consultation.
Next Step: If you’re ready for a fabulous email campaign that brings in a whole new audience, check out our guides:
How to start an email campaign or what’s the difference between an email campaign and an automated email setup
