Have you considered working with a Klaviyo email marketing agency?
If you’ve arrived here, the chances are you use Klaviyo and want help, or you’re considering signing up for Klaviyo and need someone else to take care of your email marketing.
Klaviyo is a great program. It not only covers email marketing, but did you know you can use it for custom audiences for social campaigns, SMS marketing campaigns, and pop-up list growth activities? It’s a robust program that benefits businesses by offering them various features.
Klaviyo agency partners go through a purposeful selection process so that exclusively knowledgeable agencies represent Klaviyo. Ultimately, the right partner is there to help you drive the most value out of your subscription with Klaviyo and to maximize email revenue generation.
If your business uses Klaviyo and needs email marketing help, it’s worth looking for a Klaviyo agency partner. Here’s why:
Why Work With a Klaviyo Email Marketing Agency?
Klaviyo doesn’t allow any old agency to partner with them – the agency must fit their criteria for knowledge and capability. The right Klaviyo agency partner will bolster your in-house capabilities and be able to provide you with specialized support for Klaviyo.
Here are some great reasons to work with a Klaviyo partner agency:
#1. Get Expert Help with Segmentation
Segmentation is a crucial skill to becoming successful with ecommerce email marketing. List segmentation means dividing your email list into sub-groups, where the members of each group have something in common. For example, they might fit a certain profile, show certain behaviors, or state certain preferences.
When you segment your list effectively, you’ll be able to send relevant and impactful emails to each segment. This factor is critical to the overall success of those emails. As a general rule, people’s inboxes are utterly full of emails. No one has the time to open and read every email, so we tend to filter them naturally by perceived relevance to our needs. Segmentation is a way to improve your chances of getting those emails opened.
Where does a Klaviyo agency partner come into play? It’s their job to know the segmentation features available very well so that you can make the most of them. There are many ways to segment an email list, ranging from basic methods (such as VIPs, engaged customers, or disengaged customers) to more advanced segments. The advanced segments might include traits such as “people who did this but not that,” churn risk segments, location-based segments, average order value segment, and item or brand-specific segments. These advanced segments tend to be more granular than the basic segments, and you need to understand how to put them together. This part is where an agency partner can come in and help.
You’ll find that experienced agency partners can also look over your email list and customer events or behaviors to suggest new segments you may not have tried. One of their advantages is that they live in the email space, so they have a lot of experience with what may work. Klaviyo collects a lot of data with their first-person cookie, and an agency partner can help you to put that data to best use via segmentation.
#2. Tap Into Their Knowledge of Automations
If you know Klaviyo, you’re probably aware that they have an excellent set of out-of-the-box automations, and they do a lot to facilitate a “do-it-yourself” approach. However, to drive real value and success from automations, you need a team that understands the fundamentals and how to customize the automations for your specific business requirements. One size does not fit all.
A Klaviyo email marketing agency partner can be your best strategy for having the best, most impactful automations set up for your business. You get the benefit of their knowledge and vast experience setting up automations rather than muddling along to figure it out internally.
Klaviyo refers to their automations as “flows,” and there are several you can use. An agency might help you to start with the seven most profitable email automations, then move on to other flows once those are getting solid results. You’ll see in Klaviyo’s library that the list of flows is vast. There are pre-built options as well as the ability to customize your own flows. An agency can save time and experimentation by quickly getting the most valuable flows set up for you.
#3. They Know How to Work With Integrations
One great feature of Klaviyo is the extensive integration library. Klaviyo can link with other programs you use so that data can pass between them. This data can then be used in emails and helps you to centralize key information.
A Klaviyo agency has in-depth knowledge of integrations, how they work, and which ones may be useful for your business. For example, rating and review tools for reviews in emails, social integrations to align email and social messaging and segments, shipping apps to improve transactional emails, and survey tools to survey your customer base.
You might also have an integration with your sales tool to easily segment customers based on what they’ve bought. The real power of these integrations for your email marketing program is that they quickly and efficiently sync data so that you can make the best use of it.
#4. They’re Up to Date With the Latest Klaviyo Features
Klaviyo releases new features regularly, often much more quickly than the average ecommerce business owner has time to track. You can see that their “what’s new” page contains multiple updates for each month of the year.
If you’re a business owner contemplating getting help with email, do you have the time to stay up with the latest updates? Probably not, and that’s where a Klaviyo partner agency can bring advantages to your business. The agency deals with Klaviyo daily and makes it their business to stay updated with changes.
For example, Klaviyo’s rules-based product recommendations feature came out in September and is a powerful way for ecommerce stores to personalize their emails. The change has introduced new ways to personalize product recommendations so that emails to customers can have a much more “hand-picked” feel. This deeper customization can improve conversion rates as people receive more relevant offers.
Did you know about that change? If not, your Klaviyo partner agency definitely did!
#5. Keep Your Email List in Good Standing
Did you know that every time you send an email to your list, it’s not just your business paying attention to the data? Your email platform provider does, too, including Klaviyo. They specifically look for data like high bounce rates or high spam reports, as those are indicators that you’re not conducting your email list very well. Email services can decide to restrict your account if your list health is not in good standing.
On the other side, subscriber email providers also pay attention to the signals from your emails. If you don’t score highly enough with them, you risk your emails getting directed to spam folders. Your list health must remain in good standing to reach the maximum number of people.
Though there will always be hiccups with email marketing, having a team that understands those issues and knows how to keep your list healthy is highly beneficial. For example, a Klaviyo partner agency knows exactly what to look for and how to meet its standards. They can suggest when it’s time to cut subscribers from your list to maintain its health (which many business owners often aren’t sure about).
Conclusion
Working with a Klaviyo email marketing agency can help give your ecommerce company a step up when it comes to managing your email program. They have capabilities and knowledge outside of what you have in-house and work to set your emails up for maximum impact.
Looking for a “done for you” email service with a Klaviyo agency partner? SmartMail has vast experience working with ecommerce stores on Klaviyo and setting up effective emails. Book your free consultation here to see how we can help you.
