Product announcement emails can be an excellent way to create hype for a new product being introduced to the market. From the product email design to the timing of the announcement email campaign, we’ll help you create hype and excitement when you introduce your next product launch.
The Importance of Product Launch Emails
Why are product launch emails important?
Product emails form an essential marketing tool for businesses of all sizes in the 21st Century. Email marketing offers both an effective channel for generating buzz and excitement around your new product and an economical way to reach many, many more potential customers.
Here at SmartMail, we know just how effective product launch emails can be and have worked with many clients to launch their new offerings into the stratosphere.
Benefits of Product Announcement Emails
- Generate Excitement
The well-crafted announcement email can generate a lot of excitement and interest around a new product with relatively minimal effort and expense. - Create Anticipation
Product announcement emails don’t just need to be kept for when the product is ready to go. You can tease the upcoming features and/or benefits and create anticipation in the lead-up to the product’s launch as well. - Increase Sales
Ultimately, the success of an email campaign is its ability to generate ‘conversions’. In other words, to turn potential customers into paying customers. Well designed launch emails can be excellent avenues for driving up sales.
The Elements of a Successful Product Launch Email
1. Attention-grabbing Subject Line
The subject line is the first–and sometimes the only–thing readers of your email are going to see. With just a single sentence your subject line can make or break the success of the email campaign.
The aim of your subject line should be to generate interest, grab the attention of your reader and entice them to open your email and keep reading about your new product.
Pro Tip: Try some of these simple yet highly effective announcement email subject templates:
- Product Name has just landed!
- Our new product drop is here!
- Introducing product – the solution you’ve been waiting for!
- Product arrives in Number of Days/Hours
- The ultimate product is here!
- Don’t miss the brand new product!
Remember to keep it short and punchy for maximum impact!
2. Pre-Launch Teasers
Sometimes, the success of a product marketing email campaign is what comes before. The pre-launch teaser email can generate the critical hype and excitement needed to ensure the success of your new product.
Pre-launch teasers can focus mainly on the emotional appeal to potential customers. It doesn’t need to be jam-packed with information about the many features etc. It simply needs to announce the new product, let your readers know why they should be excited and let them know when the product will be actually dropping/available.
3. Clear Call-To-Action
The Call To Action, or CTA, is the most essential component of any piece of marketing content. Whether a website or an email, a clear, enticing and easy to follow CTA will ensure your potential customers know what your product is and how to actually purchase it.
The Call To Action in your product marketing email should be super clear and easy for readers to convert into paying customers.
4. Engaging Visuals
Engaging visuals in a product email design is critical. You might think primarily of written content when considering an email, but the truth is that using great graphic design, striking photography, and appealing lifestyle shots of the product in use are far more powerful than words and content. Remember that saying of a picture is worth 1,000 words?
Always use high quality, professional and preferably non-generic visuals in your emails.
Tips for Creating Effective Product Launch Emails
Understand Your Audience
The best product marketing email examples are acutely targeted at a specific type of audience. Different products are designed for different demographics and your product email design should complement the audience you are targeting.
Focus on:
- Your audience’s preferences.
- Your audience’s pain points.
- Your audience’s interests.
Use Storytelling
Remember Apple’s classic iPod launch slogan: “1,000 words in your pocket.” Steve Jobs was using storytelling with that single slogan, weaving a story of endless entertainment and convenience.
It can be tempting to overload your email campaign with technical information to show off the new additions or developments that have gone into the brand new product. However, for greatest effectiveness in actually winning over potential customers it’s better to appeal to emotion through storytelling
Personalize Your Product Announcement Email
There are plenty of online tools and apps to use for hassle-free product email design and campaigns. One of the most important features of these tools is the ability to personalize.
Personalized emails are essential for capturing the attention of readers and enticing them to click on your email and read further.
Measuring your Product Marketing Email
Email campaigns’ success can be measured based on a number of different metrics, but when it comes to product announcement emails, high rates of email opens and reads might be a good start but it’s hardly the ultimate goal.
At the end of the day, product sales will be the optimal Key Performance Indicator for a new product. This is often referred to as conversion rates. In other words, how many readers of your email were converted into actual customers.
However, depending on the stage of your product launch, you might consider measuring pre-orders or enquiry forms. Product announcement emails are particularly effective for ecommerce platforms or businesses offering online orders
Need Assistance Finding the Right Product Email Design?
The team at Smart Mail are experts in marketing email campaigns including new product announcements.
If you’re interested in rolling out truly high-converting email strategies in days rather than months, make sure to contact Smart Mail today. In fact, we’ll even offer you a free email audit at no cost and with no obligation!
