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The Real Value Behind Product Reviews & How To Get More Of Them

When it comes to marketing in the eCommerce space, you really have to differentiate yourself.  24/7 live chat, or loyalty programs are some really great ways to distinguish yourself from your competitors, which we’ve spoken about in the past.

But one tried and true method that always works is killer social proof. If your customers are ranting and raving about how awesome you are all over social media, your in great shape.  But, unfortunately, that’s usually not the case. Even if your customers rate you an 11 out of 10, getting them to proclaim it is another story.

In this episode we get to speak with Talia Shani, Director of Content at Yotpo, a leading rating and review platform that helps let your customers do your talking for you.  She shares with us the secrets of generating more reviews, and the best ways to leverage your reviews – from boosting SEO to converting more sales.

[spp-player][spp-timestamp time=”5:30″] – How to get more reviews.[spp-timestamp time=”9:10″] – Social media – the ultimate review.[spp-timestamp time=”12:50″] – What to do with the reviews you get, and how they create a ‘community’.[spp-timestamp time=”20:20″] – Leveraging your reviews to increase SEO visibility.[spp-timestamp time=”25:30″] – Ask questions to generate discussion and create loyal customers.[spp-timestamp time=”28:25″] – How to measure the success of a good review program.

Links Mentioned on the call

Product Review Study

Companies that are nailing it with product reviews –


Puravida Bracelets

read the Transcript

Daniel: Hi, everybody. Welcome back to another episode of eCommThinkTank. My name is Daniel Kohn. I’m your host, and today, we’re talking all about product reviews. Most sites have tools or have reviews, and I know that a lot of people look at their reviews and might have hardly any on their site. They might want to get more reviews, they might want to improve the way they use their reviews across their marketing efforts.

And today, we’re gonna be talking with Talia Shani from YotPo, which is a really cool rating and review tool that we use a lot with a lot of the clients that we work with. I just think it’s a great tool, so I wanted to have Talia on the show and we’re gonna talk a little bit more about reviews. So Talia, welcome to the show.

Talia: Thank you very much, Daniel. I’m excited to be here.

Daniel: Yeah. So, maybe, just to get started, tell us a little bit about YotPo, what you guys do, and how the tools really benefit eCommerce companies.

Talia: Sure. So, for anyone that has shopped online, I’m sure you know that reviews are an incredibly important part of that process. I certainly wouldn’t buy a product that didn’t have any reviews. I doubt there’s a lot of people that would. So, YotPo is all about getting those reviews for your store. We have a bunch of technologies that make it really easy to get those reviews, so we’re getting more reviews than the other softwares out there.

Getting the reviews is great, but what really matters is what you do with the reviews afterwards. They’re super valuable content, and so we have a bunch of tools and features around leveraging those reviews in a lot of different ways that are gonna drive traffic to your site. They’re gonna help you retain customers and they’re gonna help you make more sales.

Daniel: Right. And I think that’s probably a lot of what people wanna hear about, is that they’ve got these reviews on their site and what more can they do with them. And when I was looking at the homepage of YotPo, it says, “Reviews are just the beginning,” which I thought was really cool, because just getting them is the first part. So maybe you can tell us a little bit about what are some of the other areas you can use and leverage these reviews for.