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35 Responsive eCommerce Email Templates

ecommerce email marketing

We get it. Email marketing is HARD.

There are so many elements to get right. You’ve got to get across different campaigns, automations, work with designers, deploy integrations and events tracking, write copy, make sure emails are mobile responsive and optimized across all email clients… and more.

Wouldn’t it be great if you could just get a blueprint to all the email campaigns you need for your eCommerce business? What if you could, within seconds, get all the email templates you need, ready to go?

Well, here’s some good news:

SmartMail’s got you covered with our Bundle of 35 Responsive eCommerce Email Templates.

(And guess what? It’s free!)

Here’s what we’ve put together for you in the Template Bundle:

  • Easy to Use Drag-n-Drop Editor: easily customize each template to match your eCommerce site and brand within minutes.
  • 35 High Converting Email Templates: 35 templates covering the entire customer lifecycle so that you can convert more shoppers from start to finish and beyond!
  • Mobile Responsive and Battle-Tested Across 50+ Devices and Email Clients: each template is mobile responsive and has been tested to ensure that each campaign you send is optimized for conversions.
  • Compatible with All Email Platforms: whether you’re using MailChimp, Campaign Monitor, or any other email platform for your eCommerce business, you can easily deploy stunning campaigns with our templates in minutes.
  • No HTML coding required: we’ve already done it for you so all you have to is download your finished template and drop it into your email marketing platform.

 

We’ve put together a bundle that includes highly-converting email templates for each point in the customer lifecycle. You see, as an eCommerce business, you can’t just use any email layout or generalized campaign. You need high-converting campaigns that have been optimized for the eCommerce shopping experience — and that’s exactly what we’ve given you in our Template Bundle.

The 35 eCommerce Email Templates include:

  • Welcome Emails
  • Browse Abandonment Emails including emails for Category and Product Browse Campaigns
  • Cart Abandonment Emails
  • Transactional Emails including Order Confirmation and Order Shipped Emails
  • Post-Purchase Emails, including Ratings and Reviews, Reengagement, and Refer a Friend Campaigns
  • Promotional Emails including Price Drop Alert and Back in Stock Emails

Here’s a look at some examples of campaigns included in the Template Bundle.

Welcome Series Template

Send a Welcome Series to shoppers who sign up to your email list to welcome them aboard and establish an ongoing connection through email with these templates.

welcome email template

[CLICK HERE] to Download all 35 of the eCommerce Email Templates – it’s free!

Product Browse Template

Send a Product Browse Campaign to shoppers who have viewed a particular product on your site but never added it to their cart nor completed a purchase. Product Browse Campaigns tend to convert 3x more than Cart Abandonment as they cover a wider audience of shoppers who express high purchase intent.

ecommerce email template

 

[CLICK HERE] to Download all 35 of the eCommerce Email Templates – it’s free!

Category Browse Template

Send a Category Browse Campaign to shoppers who have browsed a product category on your site yet did not go on to view a particular product nor complete a purchase. This campaign is impressive with it’s personalization while providing a nice range of options for shoppers to come back to your site for more browsing and hopefully purchasing.

ecommerce email template

 

[CLICK HERE] to Download all 35 of the eCommerce Email Templates – it’s free!

Cart Abandonment Template

Cart Abandonment Campaigns. By now, most merchants are sending some sort of campaign like this or at least have heard about it. The key with this campaign is getting shoppers back to their carts to proceed to check out. With an optimized template like this one which includes cart display and a clear call to action without any other distractions, you’re sure to convert more of your shoppers into buyers.

abandon cart email

 

[CLICK HERE] to Download all 35 of the eCommerce Email Templates – it’s free!

Transactional Email Template – Order Confirmation

Transactional Emails are just as important as other email marketing campaigns. They leave an impression on your customers, and this touchpoint is a perfect time to build buyer confidence and make them feel taken care of.

transactional email template

 

[CLICK HERE] to Download all 35 of the eCommerce Email Templates – it’s free!

Transactional Email Template – Order Shipped

Transactional emails can also provide a great opportunity to bring your customers back to your site. Use an order shopped notification email to let customers know what’s going on on your site in addition to their order details.

ecommerce email marketing

 

[CLICK HERE] to Download all 35 of the eCommerce Email Templates – it’s free!

Reengagement/Dormant Shopper Email Template

Reengage dormant shoppers with this email template to stay fresh in shoppers’ minds and get them back onto your site after some time away.

ecommerce email marketing

 

[CLICK HERE] to Download all 35 of the eCommerce Email Templates – it’s free!

Post-Purchase “Thank You” Promo Template

The selling process doesn’t end at the point of purchase. It’s an ongoing process! Reward customers for their purchases with a Thank You email like this one.

ecommerce email marketing

 

[CLICK HERE] to Download all 35 of the eCommerce Email Templates – it’s free!

Refer a Friend Campaign Template

What better way to build your customer base than through word of mouth? The eCommerce equivalent of word of mouth is a Refer a Friend Campaign like this one.

ecommerce email marketing

 

[CLICK HERE] to Download all 35 of the eCommerce Email Templates – it’s free!

Rating and Review Email Template

It’s been reported that 88% of customers trust online reviews as much as personal recommendations. But you can’t just sit around waiting for your customers to rate and review their shopping experience on their own. Send them an email like this one instead.

ecommerce email marketing

 

[CLICK HERE] to Download all 35 of the eCommerce Email Templates – it’s free!

Post-Purchase Survey Request Email Template

Surveys, like Ratings and Reviews, can be another valuable key to unlocking more conversions. Send a campaign like this one to get more surveys and returning customers for your site.

ecommerce email marketing

 

[CLICK HERE] to Download all 35 of the eCommerce Email Templates – it’s free!

Promotional Email Template

Promo emails are a great way to showcase your product range and unique selling points so make sure to use a winning design like this one that can be easily customized to match your brand and eCommerce business.

ecommerce newsletter email

 

[CLICK HERE] to Download all 35 of the eCommerce Email Templates – it’s free!

Free Shipping Email Promo Template

Free Shipping is a great promo that everyone loves – in fact, shipping costs are often one of the most popular reasons for shopping cart abandonment. If you’ve got a free shipping promo happening on your eCommerce site, let shoppers know with a campaign like this one.

ecommerce email marketing

 

[CLICK HERE] to Download all 35 of the eCommerce Email Templates – it’s free!

Price Drop Alert Email Campaign Template

Alert shoppers to price drops with an email template like this and your conversion rate will thank you.

ecommerce email marketing

 

[CLICK HERE] to Download all 35 of the eCommerce Email Templates – it’s free!

Out of Stock/Back in Stock Email Alert Template

There’s nothing more disappointing that finding out that product you’re ready to buy online is out of stock. Keep your shoppers in the loop and bring them back when the time is right with a campaign like this one.

ecommerce email marketing

 

[CLICK HERE] to Download all 35 of the eCommerce Email Templates – it’s free!

email marketing templates

Happy Birthday Email Promo Template

Who doesn’t love a little surprise on their special day? Send shoppers on your email list a birthday treat. After all, Happy Birthday Emails like this one tend to generate 342% more in revenue than other promo emails!

ecommerce email marketing

These are some of the 35 email templates optimized for eCommerce. You can get the full Template Bundle here to start sending highly optimized email marketing campaigns for your eCommerce business.