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Choxi.com is an online shopping destination for those looking for branded products at 50 – 80% off retail. Before working with SmartMail they had a series of triggered email campaigns set up, however nothing in place targeting “window shoppers” before they add items to their basket. This case study explores the power and effectiveness of browse abandon campaigns and the value they can add to your total monthly sales.
Finest Cuban Cigars are a world leading Cuban Cigar retailer. Despite their strong & loyal customer base, they were well aware that their email channel was under performing but not entirely sure what to do. This case study addresses what SmartMail did not only to send more personalized emails, but also how we helped reignite their regular email list.
5 automated email campaigns that increased total email revenue by 540%
Most eCommerce companies are now familiar with shopping cart abandonment and the tools to help bring shoppers back. But what about the other 95 shoppers who browse product and category pages without adding products to their cart in the first place? This case study outlines how Millers switched to SmartMail and increased their email revenue by 540% through these additional triggered campaigns
$227,000 in additional sales in first 45 days of going live.
As pioneers of the daily deal industry, DailySteals have always been on the front end of understanding how to best leverage and optimize the millions of shoppers that visit their site each month. The only problem was that they didn’t have the internal bandwidth or experience to implement triggered emails to re-engage their customer base. This case study provides insights on how SmartMail helped generate an additional $227k in the first 45 days of going live.